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Thursday, November 10, 2005

Murdoch Using Recently Acquired Networking Site MySpace.com To Preview Fox Show…

Mike Shields

NOVEMBER 09, 2005 -

Fox is previewing a episode of Kitchen Confidential on the social networking site MySpace.com.

MySpace began carrying the episode of Confidential last Monday Nov. 7, and will continue to provide viewers access to the show until Monday Nov. 14 at 7pm EST, an hour and a half before the series airs on Fox.


MySpace of course, is one of a recent string of acquisitions by Fox parent company News Corp. The music-centric site has been one of the fastest growing properties on the Web, particularly among younger demographics.

The move by Fox is likely an attempt to drum up interest in the struggling freshman series. To date, Confidential has averaged a 2.6 household rating, and a 1.8 adults 18-49 rating - both considered low numbers.

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