Over 130 Universities Launch Anti-Coke Campaigns, Protesting Company's Labor Violations Abroad...

Brand Week December 12, 2005 at 01:31 PM
From nadav.harel.org.il

Coca-Cola, a once-ubiquitous part of student life, is now being faced with expulsion at many levels of academia.

As watchdog groups mount a challenge against Coke and other soft drink marketers at high-, middle- and elementary schools, it is now becoming hip to boot the brand from college campuses. More than 130 colleges and universities (mostly in the U.S.) have anti-Coke programs in place. At least 20 either have banned Coke products or axed exclusive contracts, per Campaign to Stop Killer Coke, New York.


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