Al Gore's new media network fights to stay 'current'

Tuesday, January 17, 2006
Bill Sloat
Plain Dealer Reporter

Cincinnati - As he reinvents himself as a businessman, Al Gore finds his fledgling cable and satellite TV network in the midst of a high-stakes legal shootout over use of a simple word. That word is "current."

Millions of dollars are riding on its seven letters.

Another company, the Mary land-based Internet business Current Broadband, says it has already trademarked the word. The former vice president and other Internet-savvy entrepreneurs intend to redefine it with hip, high-tech marketing sizzle.

Gore's company, on the air since August and in 20 million American homes, has fought for six months in Cincinnati's federal court to hang on to the network's name and Internet do main, Current.tv and Currentv.com...

Link Here