What an anti-Giuliani ad should say

AP Photo/Alan Diaz
New York Mayor Rudolph Giuliani addresses a news conference shortly after 9/11. At left is New York Secretary of State Randy Daniels, and at right is New York City Police Commissioner Bernard Kerik.

Forget his messy personal life. Democrats should go right at his supposed strength -- 9/11 -- the same way Republicans attacked John Kerry's Vietnam service.

By Robert Polner

March 13, 2007 Considering Rudy Giuliani's image as the hero of Sept. 11, 2001, and the nation's ultimate first responder, burnished yet again by the warm reception he received at a firehouse during a recent campaign swing through South Carolina, it might surprise many of his supporters to learn that the country's largest union of firefighters hates "America's mayor" with a passion.

The International Association of Fire Fighters, which represents most of the nation's paid firefighters, initially declined to invite Giuliani to its bipartisan presidential candidates forum on Wednesday, March 14. Giuliani was the only major candidate from either party who didn't get an invite. The organization drafted a blistering letter to explain why it was snubbing him. After the IAFF leadership relented on March 5 and decided to ask Giuliani to attend after all, they shelved the letter. When Giuliani said scheduling conflicts would keep him from attending the forum, the letter leaked out. It blasted Giuliani for his "disgraceful" order of November 2001 that forced hundreds of New York firefighters to stop searching ground zero for the remains of their fallen brethren.

"Our disdain for him," said the letter, "is not about issues or a disputed contract. It is about a visceral, personal affront to the fallen, to our union and indeed, to every one of us who has ever risked our lives by going into a burning building to save lives and property."

By now, the average American voter knows that Giuliani offered important and comforting words to the nation on 9/11, filling a Bush-Cheney leadership vacuum. But voters may not know that he is not universally beloved by the real, rank-and-file first responders of 9/11, and that survivors and family members harbor bitter, lasting resentments. The public may also be unaware that Giuliani's preparation for and management of the crisis that has come to define his career, and on which his presidential ambitions rest, has actually become a case study for emergency management experts of what not to do. In fact, rather than representing his strongest qualification for the White House, his actions on 9/11 could be a political liability.

Conventional wisdom says that Giuliani is vulnerable to attacks on his many marriages, his estrangement from his children, his questionable cronies, and his positions on many social issues that sound suspiciously liberal. The man performed in drag and voted for George McGovern. But the real opportunity for Democrats -- if the Democrats are willing to seize it -- may lie in going straight at what is supposed to be Giuliani's strength.

In 2004, the Swift Boat Veterans for Truth challenged the established image of John Kerry as a decorated, wounded Vietnam War hero. Democrats who had supported Kerry because they thought his military service made him electable were shocked to find a Republican-funded 527 group using spurious information and savage ads to create doubt in the electorate about the candidate's war record. Should Rudy Giuliani be the Republican nominee in 2008, Democrats can create the same doubt about him, but without relying on distortion. They could instead use the truthful words of sympathetic subjects who credibly blame Giuliani for the loss of their loved ones on Sept. 11.

These are people who have no partisan ax to grind -- many voted for Giuliani for mayor at least twice and would ordinarily have been considered part of his base. That will make their burning desire to set the country straight about his actual 9/11 record harder to dismiss, along with their genuine fear of what kind of president he would be.

The intensity of their feelings can be heard in the voice of Rosaleen Tallon. A stay-at-home mom who supports right-to-life candidates and lives in the unglamorous New York suburb of Yonkers, Tallon lost her brother Sean, a former Marine who became a probationary New York City firefighter, on 9/11. Six years later she is still enraged that Sean never heard the Fire Department's radioed "mayday" order to evacuate the twin towers before they fell. If he had, she says, he would have heeded the directions of his superiors and gotten out.

As Rosaleen will tell anyone willing to listen, the vintage radios that Sean and 342 other city firefighters carried at their deaths on 9/11 were known to be defective. The faulty radios were the target of years of scathing internal assessments, bureaucratic wrangling, and accusations of bidding favoritism, and still the Giuliani administration had never replaced them.

Next page: Rudy had put his emergency command center in exactly the wrong place

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