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Sunday, December 30, 2007

Media >> Conservative Funded Study: Fox News Most Balanced Network

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A study released this month by the Center for Media and Public Affairs (CMPA) at George Mason University found that Fox News Channel's evening coverage was more "balanced" than that of the broadcast networks. However, the objectivity of the CMPA, which bills itself as a nonpartisan media watchdog group, is questionable, as the Center for Media and Democracy's SourceWatch found that "nearly all its funding comes from conservative foundations."
The conservative-funded study, which also claimed that TV election news has been most critical of Hillary Clinton and friendliest to Mike Huckabee and Barack Obama, found the following on the balance of Fox's coverage:
Who's Fair and Balanced?: Fox News Channel's coverage was more balanced toward both parties than the broadcast networks were. On FOX, evaluations of all Democratic candidates combined were split almost evenly - 51% positive vs. 49% negative, as were all evaluations of GOP candidates - 49% positive vs. 51% negative, producing a perfectly balanced 50-50 split for all candidates of both parties.
On the three broadcast networks, opinion on Democratic candidates split 47% positive vs. 53% negative, while evaluations of Republicans were more negative - 40% positive vs. 60% negative. For both parties combined, network evaluations were almost 3 to 2 negative in tone, i.e. 41% positive vs. 59% negative.To download a PDF of the report, click here.

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