MSNBC’s Tag for Now: ‘The Power of Change’

It seemed clear that MSNBC, in tapping into the theme of “change,” was seeking to appeal to its liberal constituency just as the Fox News Channel seeks to appeal to conservative viewers. On election night, Fox attracted many more viewers than MSNBC — until Mr. Obama was pronounced the victor. During the midnight hour, when Mr. Obama spoke in Chicago, MSNBC averaged 5.6 million viewers, compared with Fox’s 3.9 million.
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