The party leaders all personify the geographic and ideological base -- namely, southern white conservatives.

Dem Pollster Defines GOP Brand: "Utterly Uncaring" In "Time Of Crisis"

Longtime Democratic pollster Stan Greenberg is not normally in the business of advising Republicans. So when he willingly offers a diagnosis of the GOP's ills and a blueprint for its recovery, the material is worth noting.
In an interview with the Huffington Post, the onetime Clinton pollster and head of Democracy Corps pinpointed four points of vulnerability in the Republican brand.
The party leaders all personify the geographic and ideological base -- namely, southern white conservatives, he said. The emphasis on cultural issues is ill-fitting in the current climate. The strict opposition to the president's economic plans was almost transparent in its motivation. And the criticism of the stimulus was "defining their party as utterly uncaring during this time of crisis."
Taken as whole, Greenberg notes, the proof of GOP malaise is in the pudding. While most recent polling places Republican identification at a paltry 21 percent, his data suggests that there has been no corresponding drop in Democratic affiliation. We are seeing "a rise of Democrats, with the pool of Independents mostly coming out of the Republicans."