MSNBC To Flood Internet With $1M Ad Campaign...
The New York Times December 12, 2005 at 11:47 AM
READ MORE: NBC
The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million.
MSNBC, owned by Microsoft and the NBC Universal division of General Electric, will promote the shows - with their hosts, Keith Olbermann, Rita Cosby and Joe Scarborough - in ads that are to start appearing tomorrow and continue all day Wednesday. Some ads will promote segments on the shows about life online, like how marketers sponsor "viral" video clips that consumers can forward to each other.
READ WHOLE STORY
READ MORE: NBC
The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million.
MSNBC, owned by Microsoft and the NBC Universal division of General Electric, will promote the shows - with their hosts, Keith Olbermann, Rita Cosby and Joe Scarborough - in ads that are to start appearing tomorrow and continue all day Wednesday. Some ads will promote segments on the shows about life online, like how marketers sponsor "viral" video clips that consumers can forward to each other.
READ WHOLE STORY
posted by Kangaroo Brisbane Australia at 3:31 PM
0 Comments:
Post a Comment
<< Home